diff --git a/README.md b/README.md
index aac276a..65ccf6b 100644
--- a/README.md
+++ b/README.md
@@ -4,6 +4,12 @@
 
 **Searchkick learns what your users are looking for.** As more people search, it gets smarter and the results get better. It’s friendly for developers - and magical for your users.
 
+---
+
+[Searchkick Pro](https://searchkick.org/pro?utm_source=readme) is now available!
+
+---
+
 Searchkick handles:
 
 - stemming - `tomatoes` matches `tomato`
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