diff --git a/lib/searchkick.rb b/lib/searchkick.rb
index 6c21e23..d3fc33e 100644
--- a/lib/searchkick.rb
+++ b/lib/searchkick.rb
@@ -200,7 +200,8 @@ module Searchkick
     end
   end
 
-  def self.callbacks(value = nil)
+  # message is private
+  def self.callbacks(value = nil, message: "Bulk")
     if block_given?
       previous_value = callbacks_value
       begin
@@ -208,7 +209,7 @@ module Searchkick
         result = yield
         if callbacks_value == :bulk
           event = {
-            name: "Bulk",
+            name: message,
             count: indexer.queued_items.size
           }
           ActiveSupport::Notifications.instrument("request.searchkick", event) do
diff --git a/lib/searchkick/bulk_indexer.rb b/lib/searchkick/bulk_indexer.rb
index 88f1154..ef69556 100644
--- a/lib/searchkick/bulk_indexer.rb
+++ b/lib/searchkick/bulk_indexer.rb
@@ -106,8 +106,10 @@ module Searchkick
 
     # import in single request with retries
     def import_inline(index_records, delete_records, method_name:)
+      action = method_name ? "Update" : "Import"
+      name = (index_records.first || delete_records.first).searchkick_klass.name
       with_retries do
-        Searchkick.callbacks(:bulk) do
+        Searchkick.callbacks(:bulk, message: "#{name} #{action}") do
           if index_records.any?
             if method_name
               index.bulk_update(index_records, method_name)
--
libgit2 0.21.0