diff --git a/README.md b/README.md
index eee8051..5103f42 100644
--- a/README.md
+++ b/README.md
@@ -497,7 +497,7 @@ end
 
 ### Analytics
 
-**The best starting point to improve your search by far is to track searches and conversions.**
+The best starting point to improve your search **by far** is to track searches and conversions.
 
 [Searchjoy](https://github.com/ankane/searchjoy) makes it easy.
 
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libgit2 0.21.0