diff --git a/README.md b/README.md
index c169ffb..75de7e9 100644
--- a/README.md
+++ b/README.md
@@ -172,10 +172,14 @@ Product.search "zucini", misspellings: {distance: 2} # zucchini
 
 ### Indexing
 
-Control what data is indexed with the `search_data` method. Call `Product.reindex` after changing this method.
+Control which models are indexed with `#should_index?` and what data is indexed with the `#search_data`. Call `Product.reindex` after changing this method.
 
 ```ruby
 class Product < ActiveRecord::Base
+  def should_index?
+    active
+  end
+
   def search_data
     as_json only: [:name, :active]
     # or equivalently
diff --git a/lib/searchkick/model.rb b/lib/searchkick/model.rb
index 933512f..3eb007c 100644
--- a/lib/searchkick/model.rb
+++ b/lib/searchkick/model.rb
@@ -18,12 +18,18 @@ module Searchkick
         extend Searchkick::Reindex
         include Searchkick::Similar
 
+        def should_index?
+          true
+        end
+
         def reindex
-          index = self.class.searchkick_index
-          if destroyed?
-            index.remove self
-          else
-            index.store self
+          if should_index?
+            index = self.class.searchkick_index
+            if destroyed?
+              index.remove self
+            else
+              index.store self
+            end
           end
         end
 
diff --git a/lib/searchkick/reindex.rb b/lib/searchkick/reindex.rb
index 5f39f6e..491ad32 100644
--- a/lib/searchkick/reindex.rb
+++ b/lib/searchkick/reindex.rb
@@ -62,14 +62,14 @@ module Searchkick
       scope = scope.search_import if scope.respond_to?(:search_import)
       if scope.respond_to?(:find_in_batches)
         scope.find_in_batches do |batch|
-          index.import batch
+          index.import batch.select{ |item| item.should_index? }
         end
       else
         # https://github.com/karmi/tire/blob/master/lib/tire/model/import.rb
         # use cursor for Mongoid
         items = []
         scope.all.each do |item|
-          items << item
+          items << item if item.should_index?
           if items.length % 1000 == 0
             index.import items
             items = []
diff --git a/searchkick.gemspec b/searchkick.gemspec
index 0e60113..ab88d95 100644
--- a/searchkick.gemspec
+++ b/searchkick.gemspec
@@ -26,4 +26,5 @@ Gem::Specification.new do |spec|
   spec.add_development_dependency "minitest", "~> 4.7"
   spec.add_development_dependency "activerecord"
   spec.add_development_dependency "pg"
+  spec.add_development_dependency "mocha"
 end
diff --git a/test/model_test.rb b/test/model_test.rb
new file mode 100644
index 0000000..d57e4c7
--- /dev/null
+++ b/test/model_test.rb
@@ -0,0 +1,26 @@
+require_relative "test_helper"
+
+describe "Model#should_index?" do
+  it 'Model.reindex checks for #should_index?' do
+    indexed = Animal.new(name: 'should')
+    indexed.stubs(:should_index?).returns(true)
+
+    not_indexed = Animal.new(name: 'should not')
+    not_indexed.stubs(:should_index?).returns(false)
+
+    [indexed, not_indexed].each(&:save!)
+    Animal.searchkick_index.refresh
+
+    assert_search 'should', ['should'], {}, Animal
+  end
+
+  it 'Model#reindex checks for #should_index?' do
+    Animal.any_instance.stubs(:should_index?).returns(false)
+    store_names ['should not', 'shouldnt'], Animal
+
+    Animal.reindex
+    Animal.searchkick_index.refresh
+
+    assert_search 'should', [], {}, Animal
+  end
+end
diff --git a/test/test_helper.rb b/test/test_helper.rb
index 29dccb3..1958986 100644
--- a/test/test_helper.rb
+++ b/test/test_helper.rb
@@ -2,6 +2,7 @@ require "bundler/setup"
 Bundler.require(:default)
 require "minitest/autorun"
 require "minitest/pride"
+require "mocha/setup"
 
 ENV["RACK_ENV"] = "test"
 
@@ -151,16 +152,16 @@ class Minitest::Unit::TestCase
   end
 
   # no order
-  def assert_search(term, expected, options = {})
-    assert_equal expected.sort, Product.search(term, options).map(&:name).sort
+  def assert_search(term, expected, options = {}, klass = Product)
+    assert_equal expected.sort, klass.search(term, options).map(&:name).sort
   end
 
-  def assert_order(term, expected, options = {})
-    assert_equal expected, Product.search(term, options).map(&:name)
+  def assert_order(term, expected, options = {}, klass = Product)
+    assert_equal expected, klass.search(term, options).map(&:name)
   end
 
-  def assert_first(term, expected, options = {})
-    assert_equal expected, Product.search(term, options).map(&:name).first
+  def assert_first(term, expected, options = {}, klass = Product)
+    assert_equal expected, klass.search(term, options).map(&:name).first
   end
 
 end
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